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6 Helpful Copywriting Tools
Maybe you’re a copywriter who is just getting started. Or, you could even be a seasoned industry veteran who knows their trade. Despite your level of experience and skill, there are always things that we can use to gain an edge. This is why I’m writing this article on...
Why You May Have a Slow Website
Since the advent of the internet in the 1990s, websites have rapidly become more popular. Rather than simply being a niche way to get your brand out there, websites are now a necessity. Think of it like this, in the modern-day a website is like a shop window for your...
Data Protection Act 2018: The Impact On Your Business
The idea of protecting your personal information in the past rarely extended past shredding and proper disposal. The world is now undergoing an incredible metamorphosis due to the advancements in technology. Unfortunately, despite the great things we have...
Digital Marketing Tools: The 7 Best
Digital marketing has revolutionised the way we connect and interact with customers. I barely even stop to think about traditional marketing now. Don’t get me wrong, it has its place, but the world is digital. The physical world is only to become more intertwined with...
How Much Has Digital Marketing Changed in the Last Three Decades?
It’s not an exaggeration to say that digital marketing has completely changed the world. The sheer rate at which digital marketing has developed is mind-boggling. I find myself wondering, how much has digital marketing changed in the last three decades? Of course,...
What Makes a Great Website?
In the modern era of business, you must have a good website. I should know when I set up my first business, WriteEasy Ltd, my website was rubbish. This had a knock-on effect as some clients were put off by this and questioned my professional ability. The adage goes...
Blog Writing Tips: How To Improve Your Writing
Blog writing is one of the most powerful tools that you can use. There’s a reason why I blog almost constantly on the AccuraData website. Websites with a blog are 434% more likely to have indexed pages than those which don’t. It should also be noted that businesses...
Digital Marketing Strategy: Industry Differences?
Digital marketing strategy has changed how we advertise our products and services. Before the 1990s, the only way I'd be able to get noticed was the traditional methods. This means trying to use direct print, getting an advert on TV or radio. This process is massively...
Telemarketing Campaigns: How To Run Good Ones
I know it can be hard to run successful telemarketing campaigns. I also know it makes it even harder to listen to all the people who say telemarketing’s dead. Just for the record, they’re wrong. For example, 69% of buyers have said that they bought from a telesales...
Why WordPress is Better Than Wix For Your Website in 2026
It must be said that there isn’t necessarily a lot wrong with Wix or other similar platforms if you’re looking to build a simple website for your business. Wix can be a great platform for sole-traders like personal trainers, sports teams and other businesses that...