Telemarketing Lists: A Buyer’s Playbook To Data

Telemarketing Lists: A Buyer’s Playbook To Data

Telemarketing Lists can look deceptively simple. At first glance, the product appears to be a file of telephone numbers that a sales or marketing team can load into a dialler and start calling. In practice, a useful list is a controlled audience definition. It...
How to Maintain an Accurate Direct Mail List

How to Maintain an Accurate Direct Mail List

A Direct Mail List does not stay accurate simply because it was accurate on the day it was purchased or exported from a CRM. Addresses change, people move, organisations relocate, businesses dissolve, named contacts leave, households ask not to receive marketing, and...