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B2B Telemarketing: How to Run Outbound Calling Campaigns
There is a persistent narrative in marketing circles that telephone outreach is a relic of a previous era, overtaken by digital automation, social selling, and AI-driven lead generation. The data tells a different story. The DMA's Response Rate Report found that B2B...
Telephone Preference Service: A Complete Guide For Compliance
The Telephone Preference Service, often shortened to TPS, is one of the most important compliance checks for any UK organisation that uses telephone marketing. It affects sales teams, fundraising teams, appointment setters, contact centres, B2B prospecting teams,...
Creating an Email Database for Marketing That Actually Works
Ask ten marketers how they built their email database for marketing and you will get ten different answers. Some will describe years of organic list-building through website opt-ins, gated content, and event sign-ups. Others will talk about using purchased third-party...
Email Marketing Database: How To Ensure Campaign Success
Every email campaign begins the same way. A message is written, a send is scheduled, and a list is selected. The list is where the outcome is effectively decided, before the subject line has been tested, before the copy has been proofed, before the send button has...
Direct Mail Data: Why the List Behind Your Campaign Matters
There is a version of the direct mail story that most marketers already know. The channel is back. Response rates are strong. Budgets are shifting and direct mail data is popular again. Brands that abandoned postal marketing in favour of digital-only strategies are...