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B2B Telemarketing: How to Run Outbound Calling Campaigns

B2B Telemarketing: How to Run Outbound Calling Campaigns

by AccuraData | Jun 3, 2026 | Our Blog

There is a persistent narrative in marketing circles that telephone outreach is a relic of a previous era, overtaken by digital automation, social selling, and AI-driven lead generation. The data tells a different story. The DMA’s Response Rate Report found that...
Telephone Preference Service: A Complete Guide For Compliance

Telephone Preference Service: A Complete Guide For Compliance

by AccuraData | Jun 2, 2026 | Our Blog

The Telephone Preference Service, often shortened to TPS, is one of the most important compliance checks for any UK organisation that uses telephone marketing. It affects sales teams, fundraising teams, appointment setters, contact centres, B2B prospecting teams,...
Creating an Email Database for Marketing That Actually Works

Creating an Email Database for Marketing That Actually Works

by AccuraData | Jun 1, 2026 | Our Blog

Ask ten marketers how they built their email database for marketing and you will get ten different answers. Some will describe years of organic list-building through website opt-ins, gated content, and event sign-ups. Others will talk about using purchased third-party...
Email Marketing Database: How To Ensure Campaign Success

Email Marketing Database: How To Ensure Campaign Success

by AccuraData | May 28, 2026 | Our Blog

Every email campaign begins the same way. A message is written, a send is scheduled, and a list is selected. The list is where the outcome is effectively decided, before the subject line has been tested, before the copy has been proofed, before the send button has...
Direct Mail Data: Why the List Behind Your Campaign Matters

Direct Mail Data: Why the List Behind Your Campaign Matters

by AccuraData | May 20, 2026 | Our Blog

There is a version of the direct mail story that most marketers already know. The channel is back. Response rates are strong. Budgets are shifting and direct mail data is popular again. Brands that abandoned postal marketing in favour of digital-only strategies are...
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