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Outsourced Email Marketing: All You Need To Know
Email marketing remains the highest-returning digital channel available to UK businesses. The DMA UK consistently reports returns of £38 or more for every £1 spent, and four in five B2B marketers rely on it as a primary channel for lead generation and customer...
Email Database Marketing: a Complete Guide
The phrase 'email database marketing' is sometimes used interchangeably with email marketing, as though the two were the same thing. They are not. Email marketing is the act of sending messages to a list. Email database marketing is a strategic discipline that treats...
Telemarketing Data: Everything You Need to Know
Outbound telephone marketing is, by the standards of most digital channels, an inefficient activity. Calls take time. Not every dial results in a conversation. Not every conversation results in a lead. And yet it persists as one of the highest-performing channels in...
How to Build a UK Email Database
Most businesses that struggle with email marketing do not have a strategy problem. They have a data problem. The campaigns may be well-written, the platform may be capable, and the team may understand the principles of effective outreach. But if the UK email database...
B2B Telemarketing: How to Run Outbound Calling Campaigns
There is a persistent narrative in marketing circles that telephone outreach is a relic of a previous era, overtaken by digital automation, social selling, and AI-driven lead generation. The data tells a different story. The DMA's Response Rate Report found that B2B...