It is a well-known fact that a lot of the biggest and most socially engaging businesses partake in blogging. These companies do this for a number of reasons as blogging can have a number of benefits for businesses that get involved. When was the last time you saw a market leader that didn’t blog In this short article, we are going to explore the 5 benefits of running a business blog.
Establish Your Business As A Leader In Your Sector
One of the first benefits of having a regularly maintained blog on your company website is that it allows you to establish your business as a leader in your sector. What do we mean by this? We mean that uploading informative content on your company blog can be a great way to highlight your company’s talent and expertise in your specific market. This also builds credibility with potential customers, which will make them more likely to trust in your company.
Examples of topics that can be covered are.
-The Benefits of Your Products or Services
-Problems In Your Industry And Opinions On How They Could Be Solved.
-Ongoing Events That Are Impacting Your Market.
For example, at AccuraData, we have written this article on the benefits of running a business blog, which falls in with our copywriting service; where we offer to write website content for other businesses.
Writing on your blog will show customers why they need your business.
Boost Your SEO
If you’re unfamiliar with marketing terms, then you may have heard the phrase “SEO” being thrown around constantly, without knowing much about it. Put simply, Search Engine Optimisation (SEO) is the process of increasing the traffic to your company website by making your website more visible on search engines. Obviously, the benefit of improving your SEO is that more people will begin to flock to your website and you will get a lot more potential customers viewing your products and services.
You may be asking yourself, how does blogging help my SEO? The answer to this is quite simple, blogging helps to position your website as an answer to a customer’s questions, this means that the more relevant the content, the better your SEO will be. Specifically, blogs that make use of a variety of on-page SEO techniques will be able to get the greatest benefit and increase in web traffic as a result.
Companies that blog actually get a 97% increase in links to their website, which can greatly increase visibility and businesses that regularly blog have been known to achieve 55% more website traffic than companies that don’t blog regularly.
So, blogging not only positions you as an expert in your field but can also get you more visibility with the customers that you are looking to target. Let’s assume that you normally get 1000 website visits per month…blogging could potentially increase that number to 1550 website visits per month, or even higher!
Get New Leads For Your Business From Your Business Blog
As previously mentioned, blogging can help your business to build on its web traffic, a natural consequence of this is that the more people view your website, the more leads you are going to get. In fact, the benefit to lead generation is actually higher than the benefit to web traffic, with businesses that blog generating an average of 67% more leads than businesses that don’t.
It also recommended that you should promote your blog posts in any way that you possibly can, this can include small adverts on Facebook, LinkedIn, and other social media outlets. These adverts will expose your content to a large number of readers, who could then turn into potential leads for your company. Generally, if you run a small advert and only get one sale from it, you should get your money back and more (depending on what you sell, of course).
The benefits of blogging are actually even more pronounced if you are involved in B2C markets, where the increase in Median Monthly Leads actually jumps up by 88%; this is close to doubling the number of leads that you would get, had you not decided to write that blog.
From this evidence, you should see that writing a blog will help you get more leads, more sales, and more money!
A Business Blog Will Add Some Personality To Your Brand
The benefits of blogging don’t only extend to the generation of leads and increasing web traffic. Writing a blog on various topics will also help you to shine your brand’s personality through to your customers. For example, is your company known for its bright personality and alternative way of thinking? Then you will be able to reflect this in your blog by adding humour and colour to your blogs, which will show potential customers that you are friendly and approachable.
Even if your company exists in an industry where joking is frowned upon and professionalism is a must (I’m looking at you, lawyers) then you can still highlight your company’s professionalism and capability by writing content that is both informative and structured in nature.
If a client feels that your company has the right personality to mesh with them, then it will increase the likelihood of them selecting you for your services.
Sharing Is Power
One of the main benefits of running a business blog is the shareability that content on a blog can provide, especially if these blog posts are being shared on your company’s social media pages. As previously mentioned, running small adverts on your social media posts from your blog can be a great way to increase the visibility of your content.
Sharing is power when it comes to blogging as each share can potentially expose your content to thousands of potential readers, who in turn will then turn into a number of potential leads for your business, which can increase your sales. In some cases, sharing can create a knock-on effect where someone else shares your blog post from the original sharer.
After discussing the power of sharing, it should be obvious to see that getting shares on your blog posts has massive benefits to the sales activities of your business as a whole.
Amplifying Social Media and PR Efforts
Your blog provides a source of compelling content that you can share across social media. Instead of posting generic messages or product announcements, you can direct audiences to informative, useful posts that answer real questions or solve problems. When readers share your articles, this expands your reach organically and helps raise awareness of your brand. Blogs also give you structured content you can repurpose into short videos, snippets of text, or themed series on platforms like LinkedIn, Facebook, and Twitter.
Sharing blog content on social media makes your overall content strategy more efficient because you are not creating new content for each platform. Instead, you leverage the blog as a central resource that feeds multiple channels.
Supporting Email Marketing Campaigns
Blogs also enhance email marketing effectiveness. By linking to blog posts in email newsletters, you give your subscribers reason to click through to your website, which improves engagement and strengthens relationships with your audience. Email campaigns that regularly highlight informative blog posts tend to see higher open and click-through rates, because subscribers receive value instead of purely promotional material. This builds trust and a sense of relevance over time.
Enhancing Crisis Response and Marketing Agility
In times of change, whether due to industry disruption, market shifts, or unforeseen events, a business with an active blog has a communicative advantage. You can quickly publish content that addresses concerns, explains your business response, or highlights adjustments you are making to support customers. This agility reinforces your brand’s credibility and shows your audience that you are proactive and transparent.
Creating Long-Term Marketing Returns
While paid advertising often stops generating value once budgets are exhausted, blog content continues to attract traffic and support conversions over time. Older blog posts with strong SEO performance can keep bringing new visitors months or even years after publication. This means your marketing investment continues to pay off long after the initial effort.
By integrating blog content into wider marketing strategies and using it to build resilience and relevance, your business gains not just immediate benefits but sustained competitive advantage.
Conclusion
In closing, we have explored the benefits of running a business blog and have discovered that blogging should be a crucial piece of the puzzle for marketing in any business. The benefits in terms of marketing metrics such as traffic, lead generation, and sales have been clearly evidenced.
So, our last piece of advice before you go?
GET BLOGGING!