Digital Marketing Tools: The 7 Best
Digital marketing has revolutionised the way we connect and interact with customers. I barely even stop to think about traditional marketing now. Don’t get me wrong, it has its place, but the world is digital. The physical world is only to become more intertwined with...
How Much Has Digital Marketing Changed in the Last Three Decades?
It’s not an exaggeration to say that digital marketing has completely changed the world. The sheer rate at which digital marketing has developed is mind-boggling. I find myself wondering, how much has digital marketing changed in the last three decades? Of course,...
What Makes a Great Website?
In the modern era of business, you must have a good website. I should know when I set up my first business, WriteEasy Ltd, my website was rubbish. This had a knock-on effect as some clients were put off by this and questioned my professional ability. The adage goes...
Blog Writing Tips: How To Improve Your Writing
Blog writing is one of the most powerful tools that you can use. There’s a reason why I blog almost constantly on the AccuraData website. Websites with a blog are 434% more likely to have indexed pages than those which don’t. It should also be noted that businesses...
Digital Marketing Strategy: Which Industries Are Benefitting?
Digital marketing strategy has changed how we advertise our products and services. Before the 1990s, the only way I'd be able to get noticed was the traditional methods. This means trying to use direct print, getting an advert on TV or radio. This process is massively...
Telemarketing Campaigns: How To Run Good Ones
I know it can be hard to run successful telemarketing campaigns. I also know it makes it even harder to listen to all the people who say telemarketing’s dead. Just for the record, they’re wrong. For example, 69% of buyers have said that they bought from a telesales...
Why WordPress is Better Than Wix For Your Website in 2026
It must be said that there isn’t necessarily a lot wrong with Wix or other similar platforms if you’re looking to build a simple website for your business. Wix can be a great platform for sole-traders like personal trainers, sports teams and other businesses that...
How Marketing Data Can Be Used To Boost Your Campaigns
In the past, if you wanted to call through or email a bunch of businesses rapidly, you would have to make use of a big book like the Yellow Pages and other repositories to target your customers. With the advent of high-tech social media sites and improved data...
How To Maintain a High-Quality Business Blog
It might be a surprise to you that maintaining a high-quality business blog can be imperative to the success of your business. You only need to take a look at some of the statistics to get an understanding of how important blogging can be for your SEO and your general online presence. For example, companies that blog actually get 55% more web traffic than those that don’t; imagine having the opportunity to impress another half total of your normal visitors. This is a great statistic, but the importance of blogging doesn’t stop there!
The Benefits of Having a Professionally Designed Website
At the beginning of the .com boom, it was more of a gimmick to have a website than it was an outright requirement for a business. In the modern-day, this previous mentality couldn’t be further from the truth and it will continue to fade into obscurity as technology and the ability to create professional websites become more widely available and the benefits of having a professionally designed website become more apparent to even the most resistant of businesses.