Creating a great marketing campaign can boost the progression of growth for your business. This growth can be faster than natural growth or occasional, random adverts or promotions. B2C email lists are a tool that many businesses opt to use in marketing campaigns. In this article, we will look at B2C data, what B2B email lists are, and what they can do for your marketing campaigns. 

There are a few things to consider if you are wanting to invest in B2C email lists or any kind of B2C data. We will also look at this and how to navigate the world of B2C marketing. Understanding precisely what B2C email lists are and what they can do for your business will help you to get the best growth.

What is B2C Data?

B2C data is what makes up a B2B email list. B2C stands for business to consumer. This means the personal information supplied on the lists belongs to individual consumers. 

B2C data is essentially used to grow a business’ reach, either generating leads, making sales, or increasing brand awareness. The data that can be found on B2C data lists include names, addresses, email addresses, phone numbers, and more. There can also be further information on a B2C data list including an individual’s job title, age, and gender.

Difference Between B2C Data and B2B Data

As explained above, B2C stands for business to consumer, whereas, B2B stands for business to business. B2B data is information about business that can be used for marketing purposes. The data on the actual lists are very similar. They are both made up of addresses and contact information such as email addresses and telephone numbers. However, a B2C list will let you know where the consumer lives. This can be very useful to a demographic targeted marketing campaign. Whereas, a B2B data list will have the address of the business.

B2B data is used by businesses wanting to generate leads with other businesses. B2C data is used by businesses that want to increase the number of individual customers. For a B2C email list, the details on the dataset will allow a business to contact potential customers. A B2B email list would instead allow a business to contact other businesses to sell to or trade with.

B2C Data for Email Marketing Campaigns 

What can B2C data do for an email marketing campaign? This is a good question to ask if you are trying to run a marketing campaign for your own business. To have a successful marketing campaign, you need to have an audience. No leads will be generated and no sales will be made if no one sees the promotional content that you create.

There is no point in working hard on creating a good marketing email if your audience does not find it. If you have spent time developing a great product or service, you want the right people to know about it. This is where the B2C data lists come in.

Here we will look at some of the key reasons why so many businesses turn to using B2C data for a marketing strategy.

Grow An Audience With B2C Email Data

B2C Email Lists can be a great method of targeting and acquiring your ideal customers. This is because in addition to getting the required contact information for your prospect, in some cases you can also filter the data by other key indicators to ensure everybody you’re contacting is relevant to what you sell- armed with all of the information you need to make that sale. If your email content is being sent to relevant individuals, then your campaign is more likely to generate leads and you can focus your sales efforts more efficiently.

The benefit of buying in this data is that you can easily and quickly amass a large portfolio of potential customers, when organically growing an email list through newsletters and other means can take significantly longer to bring to fruition. If you need to start generating leads quickly, then taking the more organic approach to customer acquisition probably isn’t going to be ideal for you, which is where data brings its benefits.

Use B2C Email Data to Improve Brand Awareness

Not only does mass email marketing increase your audience directly, but it also improves your brand awareness. All of the contacts you make with the initial marketing email will then know more about your brand. If you curate a well-written, targeted email that represents your brand identity, your audience is learning about you. Doing all of this whilst communicating the product or service you want to promote is doing two tasks in one.

When your audience knows more about your brand, they are more likely to remember you in the future. No customer can buy a product or service they do not know is available to them. Communicating what problem your brand can solve immediately increases the chances of a sale. However, beyond the first point of contact, B2C email marketing can do so much more for improving brand awareness.

If one consumer knows about your brand and what you offer, they might share this with others. They might decide to mention your brand to their friends, family, or colleagues. Therefore, natural marketing takes place without any further work, after the first email.

Improve Customer Relationships

Following on from the previous point, if you run an effective B2C email campaign, you will be able to use it as a catalyst to improve your relationships with your potential customers. This is due to the fact that you are continually keeping prospects involved and in the loop about your brand through your email communications. By making regular contact, you can inform the customer about your ethos and how your brand operates, creating a connection. This will help you to build trust and maintain those customer relationships.

Graphic highlighting the potential benefits of B2C email lists.
Source: Lyfe Marketing

It shouldn’t need to be said that building and maintaining a relationship with your prospects will inevitably lead to more sales. Making effective use of B2C email lists as a part of your campaign will eventually lead to a snowball effect of inbound enquiries. It also helps you to capture leads that would otherwise go away and forget about you otherwise.

You can also make amendments to the emails you send, adding small elements of personalisation to increase your open-rate and public perception of your brand, as a brand that cares.

Save Time and Money

As well as all of the previously mentioned benefits of using B2C email lists, they do more. Using a pre-made B2C data list can save you both time and money. Collecting the contact details for a marketing campaign can be a lengthy task. It can also quickly become disorganised when multiple members of staff are working on it.

Using a B2C dataset allows you to have quick access to contacts, without the hassle of finding them. This saves staff time, which can then be spent making contact and generating leads. Having the B2C email list also means that all of the contacts are in one place. This makes using the data easier, as you can search and filter through just one file.

How to Source B2C Email Lists

If B2C email lists are something you want to use for a marketing campaign, you need to source one. This is the next step. Knowing how to get the best B2C data for your marketing campaign is important. Having the right dataset or an industry-specific B2C email list depends on who you buy from.

Why the Right Supplier Is Key

Suppliers vary in what they offer. One B2C data supplier will not necessarily have the same list as the next supplier. It is important that you know what you are buying when choosing the company.

Also, having a good relationship with your supplier is also essential. The quality of care can make a difference when it comes to buying and using a dataset. Not only must the data be high-quality. The whole process from the first inquiry, to receiving the B2C data list must be a high-quality experience.

How to Find the Right Supplier for B2C Email Lists

When it comes to finding the supplier that will provide the best quality data and a good working relationship, research is key. This is like any other purchase or business deal. You need to know, as the customer, what it is that you are buying and who you are buying from. This requires some research. Search online for different suppliers of the data you are looking for.

Check out the companies that rank at the top of the search engines. These companies will be featured there for one of two reasons. It will either be because they have ranked well on the search engine, or because it is an advert. Those companies that are ranked highly, will likely have had lots of site traffic, and an easy-to-use website. This might be a good signal that it is a trustworthy company to buy your B2C email list data from.

Looking at the first page of Google is a great option, however, it does not guarantee you will find the right supplier for you. One great thing to consider is looking locally. There are so many reasons why a local agency can be useful, including ease of meeting. Beyond the benefits for you, working with a local agency can also do other great things. Investing in a local company supports your local economy, and can start a great local hub for businesses. We have an article dedicated to explaining the benefits of using a local marketing agency. So, if you are interested, read here.

Do Some Research Into B2C Email List Providers

After you think you have found a few companies that you think could offer you the right B2C data, dig deeper. Contact multiple companies and ask any questions you have. You can read through any Google reviews left by previous clients. Or, check out any testimonials they have shared on their website.

When you make contact with the supplier, consider the initial customer experience. How quickly did the supplier get back to you? Did they answer your questions well? Did they explain their process clearly? Do you feel they would be good to work with? These are all obvious questions. However, the way a company treats potential customers is a good suggestion of what a working relationship would look like.

Legitimacy of Reviews

Reviews can be great because they can give you an immediate idea of how previous customers have felt after dealing with a supplier. However, they are not fool proof. Recently, a discussion has been had in the news over the number of fake reviews popping up online. Some companies mislead their customers by using marketing techniques that are not fair to the consumer. These companies use fake reviews to boost their own site or own Amazon page. The discussion raised how this impacts customers and sometimes, results in them falling for a scam or a poor business.

Legislation has to be changed and updated regularly to keep up with how the world of consumer protection works online. This might be an area where we see stricter legislation come into play. Legislation would be put in place to reduce the number and impact of fake reviews.

So, be wary of this when reading reviews. Look out for any reviews that do not look legitimate. The number of reviews does not always equate to the trustworthiness of a brand. Sometimes, it is the company with a dozen Google reviews that have truly impressed its customers.

The BBC has run an investigation on the topic and found that some medical clinics have been using fake reviews. If you want to learn more about this issue and how to better protect yourself from fake reviews, read here.

How to Spot Fake Reviews

It is difficult to navigate the world of online marketing especially when there are so many options available. It can become even more difficult when bombarded with fake reviews. As a consumer, it can be hard to spot the fake from the real. This is how so many customers have been misled into purchasing from a non-trustworthy company.

One way to figure out if a review is legitimate or not is by checking the reviewer. Often, a Google review will have a hyperlink in the reviewer’s name or username. Following this can show if the reviewer seems to review other similar products or services, with similar language. Not all reviewers are bots, but some are paid for. So, looking at the review history can give a backstory to the reviewer. This can then help you work out their legitimacy.

Some signs of fake reviews include identical phrasing. If there are multiple reviews in a row using the exact same phrase, it could be a fake. Similar language is expected when looking at reviews for a product or service, however, identical language is not.

Another sign is identical timestamps. If ten reviews have hit a page at the exact same time, this could be a sign of a bot.

Build Compliance Into Your Processes

Compliance should always be at the forefront of anything you do with data, especially consumer data. This means both in the way that you use your data internally once you’ve bought it and whether the data is compliant when you buy it. The distinction is that you can buy data that is legal, but still use it illegally. This is in addition to the fact that you can buy data which you are not legally allowed to use.

To ensure in the first instance that the data you are buying is up to the latest compliance standards, you will need to do fact finding from your data supplier, which will be covered later on. You can minimise your chances of using a shady data supplier by making sure you only work with companies that have been trading for a certain amount of time and have received minimal negative consumer reviews in the past. Consumers are very quick to leave negative reviews on data companies which use their data unfairly.

In addition to this, you will need to provide training and guidance to your team on how to use their data. For instance, with B2C email campaigns, you will need to provide a clear and easy-to-navigate option for the data subject to opt-out of communications with your company. Your marketing team will need to be aware of this and act accordingly. Furthermore, you should keep your own internal log of the consent for each data subject, amending these logs when consent is withdrawn. This allows you to build a Do Not Contact List of data subjects who have opted out, which allows you to avoid bothering them again.

You will also need to have clear and documented processes on how you will respond to requests from data subjects, within the scope of the law. For example, the ICO mandates that certain data subject requests must be actioned within a certain timeframe. Such as Subject Access Requests (SARs), which must be responded to within one-month of receiving the request. This will require you to do significant research into what policies and procedures you will need to embed into your operations.

GDPR and Compliance

Leading on from our last point, compliance is a huge part of B2C data. Being compliant and following any relevant regulations is essential in order to handle data lawfully. Understanding it completely and following it completely is very important. There are serious legal repercussions if compliance is broken and any data is handled unlawfully.

This image highlights what constitutes personal data, which B2C email lists would contact.
Source: Kings Solicitors

Below, we will look at what GDPR is. We will also consider what it means for businesses using B2C email lists and what to do to keep compliant.

What is GDPR?

What is GDPR? GDPR stands for General Data Protection Regulation. It is a set of laws that regulate how personal information is handled, in order to protect personal privacy. General Data Protection Regulations were put in place on the 25th of May, 2018.

GDPR is linked with The Data Protection Act of 2018, as it falls under a part of it. The main concept of The Data Protection Act is to ensure that data is handled fairly, lawfully, and transparently. Regulations are ever-changing to keep up with the rapidly developing technology and digital marketing space. However, the main principles remain.

What is PECR?

The PECR is another thing to be aware of when handling data. It works in a similar way to The Data Protection Act and GDPR. PECR stands for the Privacy and Electronic Communications Regulations.

These regulations were put in place in 2003. The PECR covers all different kinds of marketing techniques. These include fax marketing, telephone marketing, and electronic mail marketing, as well as using marketing lists.

The ICO outlines the complete guidelines for the PECR, which can be found and read through here.

What is the ICO?

The ICO, short for the ‘Information Commissioner’s Office’ is the UK’s regulatory body that governs data protection laws across the country. The primary funding for the ICO comes through the payment of data protection fees, which every business that processes data must pay. If you end up breaching data protection laws in the UK, it will be the ICO that you will be answering to.

The ICO has been given legal right by the government to issue monetary fines to individuals and organisations that breach UK data protection laws and regulations. In addition to this, it can place regulatory restrictions on how your business operates if it’s seen to be in the public interest. The total monetary penalties that the ICO can levy against you, run up to 4% of your global annual turnover or £17.5 Million. Whichever is greater. This highlights the scale of the potential repercussions that you can face.

It’s not just doom and gloom with the ICO however, they provide a bunch of helpful resources on the UK GDPR, PECR and other data protection issues on their website. This also includes templates for key policy documents. This is helpful because through diligently using their resources, you can quickly get yourself to a high standard of compliance.

Why Bother With Compliance?

It’s The Law

We have seen above that there are legal consequences for those that break GDPR or any data protection regulations. There is never a reason to not be data protection compliant. However, even if a company were to try and break the law, it will face monetary consequences. We will look at a couple of examples of companies that have been prosecuted for breaking data protection regulations below.

Using B2C email lists that are not compliant will end you up in hot water. What is commonly referred to as a CMP stands for a civil monetary penalty. A CMP can be imposed on a data controller that has broken the law.

The Impact On Your Staff

It’s not just about the fact that utilising data without the correct compliance procedures is illegal. Doing this will also have a huge impact on your team. As a result of potential customers being aggrieved at their information being used illegally, this aggravation gets passed onto your employees who then have to communicate with the annoyed individual. Employees may be able to cope with this for a short amount of time, however, sustained hostile communication will eventually lead to you experiencing increased staff turnover.

You shouldn’t be using B2C email data with the correct opt-ins in the first place, if you send emails left and right to everyone, chances are most of these people aren’t going to be interested in your services anyway. This means, not only are you walking into a potential compliance minefield, but you’re doing it for very little in the way of tangible business benefits. It ends up being a huge waste of time and resources for everybody involved in the interaction.

On the subject of wasted time, if your team is having to deal with constant inbound complaints about how you’re using customer’s data, your team isn’t doing their jobs. When they should be making sales or follow up calls with existing customers, they’ll be dealing with complaints. This will damage the overall efficiency and profitability of your sales operations, which is the opposite of what using data for a campaign is for. That isn’t including the potential legal repercussions you could face for using data illegally.

The Impact on Your Reputation

It goes without saying that illegally using data is going to have a significant impact on your reputation.

Brand reputation is everything in terms of securing customer loyalty and ongoing business. On top of this, having a trusted reputation is key to bringing in new customers consistently. If you take actions that routinely damage your brand image, you will eventually find it incredibly difficult to bring in customers. As you’d do your own due diligence on a data supplier, consumers are becoming ever more likely to do due diligence on you. As a consequence of this, your business will seriously suffer and you may have to make difficult decisions to survive.

Diminishing your customer trust through illegal data use will make people very unlikely to buy from you. Data protection offences are becoming more unconscionable to the public, who are becoming more aware of their rights. In addition, people are becoming much more sensitive about their privacy online. Committing data protection offences highlights to your customers that you have no respect for consumers. In this sense, why would customers assume you have respect for them?

The ICO doesn’t simply give out monetary punishments. If the ICO deems you to have breached the law and takes action against you, your business will also be named and shamed as part of a public statement by the ICO. Statements such as these, which would detail exactly what you have done are incredibly damaging to your reputation. This is another reason why it is critical that you ensure that any B2C email lists you procure are both legal at the point of sale and used legally by your team.

Examples of Non-Compliance

Leading on from our last point, we will now look at some examples of non-compliance. As explained above, the ICO will expose businesses that fail to comply with the correct data protection regulations. These companies are named and shamed in full on the ICO website and often have news outlets publishing further content about the data breach. You can find all of the most recent examples of where the ICO has had to take action here.

The law is that no company or organisation can send marketing emails or marketing texts to individuals without specific consent. However, this gets slightly more complex with the concept of soft opt-in. This is where there is a limited exception for a business’ previous customers. However, if this does not apply, the soft opt-in concept does not provide legitimate interest.

Individuals also must be aware of what they are consenting to. If it is unclear to the customer, the consent is not informed. The company or organisation must ensure that the individual understands what they can be agreeing to. The organisation must do this by using clear language which is easy to understand. It must also ensure that the information is not hidden in a privacy policy, or in small print.

Example 1: Join the Triboo Limited

The first example shared by the ICO is a significant case involving the company Join the Triboo Limited. The London-based company was found by the ICO to have sent 107 million direct marketing emails. This was discovered and made public as recently as the 14th of April, 2023.

This is a huge number of unsolicited marketing emails, but even just one could have resulted in similar public exposure. Join the Triboo Limited sent these unsolicited marketing emails to 437,324 distinct individuals. On average, each of these individuals received 244 emails.

These were sent and received between the 1st of August 2019, and the 29th of August 2020. JTT ‘contravened regulation 22 of PECR’.

As there was no valid consent given by the subscribers, this was breaching PECR (Privacy and Electronic Communications Regulations). The ICO has shared details about the case that can be found here. Join the Triboo is now facing a £130,000 ($161,000) fine.

There was no valid consent because the data was not collected through a sale or negotiation. The Commissioner also decided that the soft opt-in we looked at above, does not apply here, so is therefore illegal.

As the company was found to have broken compliance regulations, the ICO shared its findings. So, any customer or other members of the public can find out what Join the Triboo Limited has done.

Example 2: Ltd

The next case study exposed by the ICO is for the company Ltd. This company has also been fined for being non-compliant with using data for marketing purposes. The company sent out 85,880 unlawful, unsolicited marketing emails. Four marketing messages were sent out in these emails, two of which were found to be an infringement of PECR.

There were responses from some individuals, sharing their frustration, and asking Ltd to remove them from the list. Ltd was given a monetary penalty and was fined £8,000, to be paid to the ICO. The emails had been sent between the 26th of June, 2020, and the 9th of November 2020. Less than a year later, the fine had to be paid on the 8th of June, 2021.

Example 3: Halfords Limited

The last example is a case study about the well-known company Halfords Limited. This recent issue was raised by the ICO, and the company was given a penalty on the 6th of September 2022.

Halfords Limited had made unsolicited marketing contacts so was given monetary penalties of £30,000. The company sent 498,179 unsolicited marketing emails which were found to not be of legitimate interest. These were not legitimate because customers did not opt to receive them.

The nearly 500,000 unsolicited marketing emails landed them a large fine and bad press. Some companies believe any press is good, however when it comes from the ICO for breaching data protection, this is never good. No company should be found to have broken compliance laws. This press results in the damaged reputation and customer relationships we mentioned above.

How to Check Your B2C Email List Supplier Is Compliant

Now we have looked at what compliance is, what GDPR and PECR are, and who the ICO is, the next step is making sure your data is compliant. If you are using B2C email lists for your marketing campaign, you must use compliant data. It is your responsibility to ensure that your supplier is compliant.

There are a couple of ways to make sure that your supplier handles data currently. You just need to know how to do it. Before you even purchase the B2C email list, you must know that it only includes legal information.

Check Documentation

One of the easiest initial ways to establish compliance with the data you’re buying, is to ask the supplier for copies of their compliance documentation. With B2C email lists, this would be records of how the consent for each data subject was obtained, when it was obtained and any other key information you need to know. Additionally, you should request a copy of the company’s Data Protection Impact Assessment (DPIA) to ensure that they have taken all of the necessary steps to safeguard the privacy of data subjects. If a supplier refuses to provide any of this information, you should steer well clear of using them in any capacity.

A supplier that is actually compliant with the UK GDPR and PECR will have no issues with providing the documentation. You should also identify when the documents were last updated to ensure compliance is a regular focus for the supplier.

Use the ICO Checker

If you want a quick indication of whether or not you should be buying from a data supplier, be sure to use the checker for the register of Data Protection Fee Payers on the ICO website. It’s free to use and takes a matter of seconds to pull the information that you need.

This register contains the information on all of the businesses that pay an ICO data protection fee. Every single data provider should be registered with the ICO and finding out whether they are is easy. All you need to do is input the company name, along with an address and postcode if you have them. Then, you’ll be able to see if the company is registered. It should be noted that if you plan to harness and make use of B2C email data, then you should also be registered with the ICO, which you can do through its website.

Needless to say, if you find out that a data provider you’re speaking with isn’t registered, then you shouldn’t do business with them. They’re operating illegally. We clearly highlight our ICO registration number on the footer of each page on our website, so you can always check us. This doesn’t mean however, that just because a business is registered, that they’re operating legally either. You should still conduct further due diligence on every data supplier you work with, even if they’re on the register.

As has also been previously mentioned, the ICO makes use of the revenue that it generates from data protection fees to fund its activities. This includes enforcement action against lawbreakers and the publication of key guidance and critical information about data protection for smaller businesses. This makes the register an even bigger component of UK data protection.

B2C Email Lists At AccuraData

We do not provide B2C Email Lists at AccuraData, this is due to the complications with obtaining and maintaining consent for the use of data subject’s email addresses. There are data providers that are able to provide this information, however, you will need to take extreme caution when using these providers, as the UK GDPR and PECR requirements are significantly more strict for B2C email lists than they are for B2B email lists. Failure to observe the required legal frameworks when using B2C data, will find you facing regulatory action from the Information Commissioner’s Office.

What We Offer

Utilising our expert team at AccuraData will allow you to procure a wide range of datasets for multiple campaigns, whether that be for emails, telephone calls or direct mail. Not only are you able to get the contact details for customers, but you can also get key information about them to give you more context for when you make your sales pitch. This is how we make sure that the data you receive is perfect for your business. Make the most of your data and get in touch with us so we can get you a happier sales team.

If you have a requirement for a certain type of niche dataset, chances are we can still find it for you! For example, we provide a lot of industry-specific business data to our clients for Insurance, Energy and Telecoms. Specificity gives you a better chance to achieve higher conversion rates and profit on your prospects. We’ll deliver what you need and make sure that the data is both accurate and performs exceptionally well for your campaign.

So, in terms of what we offer? We offer industry-leading results and profitability for our clients. Whatever industry you operate in.

Why Choose AccuraData

There are many reasons why we’re one of the UK’s leading data providers. The main reasons ultimately boil down to our commitment to investing significantly in our data on an ongoing basis. This investment covers routine quality checks to the information we hold, such as telephone numbers and email addresses. This allows you to get the highest possible conversion rates on your sales by harnessing accurate data. It’ll also save your team significant time trawling through dead numbers and closed businesses, which will improve your profitability in the immediate-term.

It’s not just the accuracy of our data that customers love. Our clients also know that we take great care in ensuring our data is compliant at the point of sale. We run screening against the TPS/CTPS register on any telephone data, on the day it is delivered to you. This means our data is always safe to call. We maintain records of each cleanse that we run, meaning for your peace of mind, you can always get proof that these checks have been completed.

On top of this, we always maintain iron-clad internal records about the compliance procedures for each dataset we provide. This includes LIAs for any data processed using Legitimate Interest and records of consent for any campaign that requires data subject consent. You can always request these records for your own internal compliance procedures. We’re more than happy to provide them. We also conduct routine DPIAs to minimise the potential risk to any data subjects whose data we are processing.

All of this forms the core of why our customers trust us and make AccuraData their first choice for marketing data. If you’re still not convinced, you can read some of our reviews from our happy clients.

Communication With AccuraData

You, as one of our customers, will benefit from AccuraData’s commitment to rapid communication with our customers. We will always come back to you about your requirements on the same day and as your data order goes through the creation process, we keep you informed every step of the way. Some data customers also worry about a data provider going dark on them when an issue occurs, our approach is to deal with any issues immediately so you can get back to doing what you do best.

Ultimately, our method of communicating with you means that you’ll spend less time chasing us about your order and more time serving your own clients and taking your business to new heights. You can either contact us via email, or give us a call on the number listed on the website and someone will be right with you.

B2B Email Lists

At the beginning of this post, we looked briefly into the differences between B2B and B2C email lists. By this point, you should know that B2B email data will give you a list of contacts for businesses, whereas B2C will give you a list of contacts for individual consumers. You will need a different dataset depending on your ideal client.

We’re specialists in providing industry-leading B2B email lists. We’re constantly updating our database with new companies, removing companies that have gone bankrupt, adding new addresses when businesses move and more. The world of business is dynamic and because of this, the state of your data is dynamic too. Give yourself the best chance of success by using us.

Our guarantee is that you’ll always receive your data within 48-hours of your payment being received. This time frame gives us the time we need to run all of our internal quality processes and compliance checks to make sure that the data you use is top notch. To start the process, all you need to do is tell us your requirements and we’ll give you a same-day quote on your needs.

Data Cleansing at AccuraData

Another service we offer to our clients is data cleansing. Data decays at a rapid rate, with some estimates coming in at around 40% per year. This is a lot of potential revenue to lose out on. We can run cleansing on any of your datasets, which will update your old data that has incorrect information, with the correct information. This means we can add new telephone numbers, email addresses and physical address information to your data, which will increase your performance.

In addition to making sure information is correct, we can also run a range of other checks. For example, we can screen telephone lists against the TPS/CTPS registers to ensure all of your data is still safe to call, allowing you to avoid any nasty compliance complaints caused by data subjects suddenly placing themselves on either of these registers. We’ll keep you compliant, all the time.

An image highlighting the data cleansing cycle.
Source: Iterators HQ

To comply with the law, you should screen your data against the TPS/CTPS registers every 28-days at a minimum. Failure to do so can leave you exposed if any complaints get made against you. Following cleansing your data, you will have a 28-day grace period whereby no individual placing themselves on the CTPS/TPS register in that period can take action against you. Despite this, if you contact the individual after this grace period because you haven’t updated your cleansing, you will be liable.

It stands to reason, knowing all of this, that best practice is to have your data routinely cleansed to ensure that it is always accurate, value-adding and most importantly, legal! Acting otherwise will cause you significant damage and could place your business in jeopardy. 

How Does Cleansing Work?

Our cleansing process is incredibly simple. Firstly, you’ll come to us with your cleansing requirements, whether that be TPS/CTPS check or email address validation. Once we’ve established that we can complete the cleanse, you’ll send us your data and we will run our checks on it. Once these checks have finished, we will tell you, for free, how much of the data was wrong and how much of it we have refreshed. We can cleanse both B2B and B2C datasets.

Once your file is checked you will receive a quote on how much it will cost to get the cleaned data that we have created. We will only charge you for the records that we have had to update, meaning any data you send us that is already correct, we won’t charge you for. After we have received payment for the cleansed data, we will send your cleaned file back to you and you’ll be able to crack on with selling.

We use a blend of internal and external tools to complete our checks, meaning that you get the benefit of a multi-faceted approach, giving you the best chance of a great cleanse. Down below, you can see all of the different pieces of information that we can update on your datasets.

  • PAF Cleansing.
  • Contact Name Cleansing.
  • Telephone Number + Email Validation/Appending.
  • Goneaway Flagging/Removal.
  • Deceased Flagging/Removal.
  • Physical Address Updates.
  • Mailing Preference Check.
  • TPS/CTPS Check.
  • SIC Code Appending.
  • Turnover + Employee Band Appending.
  • Sonar Demographic Profiling.

What is The Next Step?

Now that you’re armed with all of the necessary information, you can think about whether you need to make changes to your data compliance infrastructure before using B2C email data. You can also actively start searching for a supplier, as mentioned previously, we do not sell B2C email data at AccuraData. Despite this, we do offer other services such as telephone lists for B2C campaigns, a range of B2B contact lists and a range of cleanses for both consumer and business datasets.


Overall, B2C email lists have a huge number of benefits. Using them to market your new products or services in an upcoming campaign can boost your reach and audience growth. B2C email lists are a great marketing tool when used correctly. They can save time and money, improve brand awareness, and customer relationships, and drive sales and profit.

It is important to ensure that you know your data is compliant and you handle the B2C email lists compliantly. If you do not, you will end up with legal consequences, a poor brand reputation, and damaged customer relationships. Understanding B2C email lists and how to source and use them is the only way to succeed.

Hopefully, you now know everything you need to know about B2C email lists and you feel ready to start researching. Good luck finding your supplier and running your campaign.