You have come across the phrase B2B marketing data. You might know something about it already. Or you might be completely unsure of what it is. This article will go over the basics of what B2B marketing data is. So, you will understand and be able to know if it could be something that will help you.
We will also look at what it does. What can B2B marketing data do for you? Why do businesses invest in them? And how a business might want to go about investing. If you are interested in knowing more, read on.
B2B Marketing Data Explained
What is B2B marketing data? What does B2B stand for? What is on a B2B list? These questions are common and easy to explain. B2B is business to business. As opposed to B2C, which stands for business to consumer.
B2B marketing data is a list of information on other businesses. On these lists, you can have a range of different types of information. This could be anything from a name to an address. Most B2B marketing data lists have details like a business name, a business’s address, and telephone numbers. They can also have employee names, employee size, company turnover and company industry information.
Included within B2B marketing data list is also analytics. Sometimes a list might have a business’s technographics or firmographics. Technographics are the market research tools that businesses use to analyse the data of a set group. It could alternatively be referred to as technographic segmentation. It helps a business to understand its consumer audience. Firmographics is a similar tool. Firmographics are the set terms or descriptors that allow a company to band a group of people together.
The lists can include more than this, but these are the typical examples you can find.
What Do B2B Marketing Data Lists Do?
So, what do they actually do? A B2B marketing data list can help save time and grow a business quickly. It can work out to not only be an investment for the future but also a cost-efficient way of working.
The data collected in the lists provide easy and quick access to a large audience of potential customers. Finding your consumer market can take time and resources. Employing staff to ring up hundreds of numbers with no real luck is not an efficient use of time or money.
A B2B marketing list will cut that waste out of your business. This is because all the contact details on the lists are already potential customers. You know this because you can buy a market-specific list. Having the right list of people means the calling is likely to be more fruitful.
Getting the right lead generation data, you can widen your audience, increase sales and drive up your net income.
The data on the lists are typically used for outbound campaigns. It is a proactive way of contacting the right audience.
With the technographic and firmographic analytics alongside the contact details, a business can create a filter.
You can decide exactly who you want to contact for a specific campaign. For example, you know the consumer must have certain qualities in order for them to engage in business with you. So, by using a list, you know exactly who to contact that will fit your requirements.
How To Invest
If you think that a B2B marketing data list could help your business, go for it. However, it might be wise to do some research before. Find out what makes a good B2B marketing data list. Then decide what qualities you want your data to hold. Once you have done this, search.
Compare prices of quotes. Look at what exactly is offered on each list. Make a shortlist. Whittle it down to a few options and decide which fits you the best. Both quality and price are important things to factor in when looking to buy a B2B marketing list. If you want more detail about how to invest, we have a whole article on the topic here.
Make sure the list you are purchasing is GDPR compliant.
GDPR
It is essential, if you are investing in B2B marketing data lists, that you are doing it the right way. You must be GDPR compliant. If your list is not compliant with data protection laws, then you are not GDPR compliant. Furthermore, you could be breaking a law and putting yourself at serious legal risk. There are huge fines that can come from failure to comply with GDPR guidelines.
We also have a blog post about how to source GDPR complaint B2B marketing lists. Spend some time getting to grips with the way these lists work before you buy.
Conclusion
Hopefully, you now understand what B2B marketing data is and how it can impact a business. There are definite advantages to using them to help your business grow.
Now you understand this, you might be able to save yourself both some time and money. Reduce the stress of your team by only using the contact details of potential customers. I hope this has helped you. Good luck with growing your audience and your business.